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Theater Dresden / Corporate design

Theater Dresden

Discipline: Communication

Discipline: Communication

The Corporate Design of the theatre “Staatsschauspiel Dresden” is based on the heraldry of Dresden. Stripes and the lion as the basic elements of the city arms were used in a playful way and create a new and unusual context. The yellow stripes as one of the basic elements of the new corporate design run into all media in a disrespectful way. So a very fresh and unusual appearance was created. It’s absolutely possible to transfer this look in all media.

Client / Manufacturer

Staatsschauspiel Dresden

Staatsschauspiel Dresden
Dresden, Germany


Factor Design AG

Factor Design
Hamburg, Germany

Johannes Erler, Kathleen Schwibus, Hilke Freese, Markus Koll

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