Identity / Corporate identity

How to create a small independent bicycle brand for bicycle connoisseurs without being too commercial or too deliberately underground? Copenhagen Parts is based on the companyŽs straight-forward approach to design and the products. It is what it is: Copenhagen Parts is made in Copenhagen by Copenhageners. The logo referencing to the way people find different parts and put them together to a perfect bike-companion, graphically done in a way that is unusual and uncommercial as we are in fact “de-constructing” the name. The simplicity and straight forward approach is also incorporated in the identity of the website: clean, quirky and red!