Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

E-Mail / Transporter Summer Weeks


Discipline: Communication

Discipline: Communication

The Transporter Summer Weeks financing and leasing specials were tempting but not unique. Therefore it was important to arouse interest in the reader with an unusual and entertaining address. The recipients got an e-mail that looked very unusual. The content: a single sentence. Due to the large font size only a few letters could be seen at once, increasing the reader’s curiosity with every line. The solution at the end of the e-mail put the strange reading experience into a surprising context – and the Transporter Summer Weeks from Mercedes-Benz became the focus of the newly won attention.

Client / Manufacturer

Daimler AG

Daimler AG
Berlin, Germany

Go to profile

Digitas Pixelpark

Elephant Seven / Pixelpark
Hamburg, Germany

Kai Becker (Creative Director) Oliver Baus, Till Hinrichs (Art Director) Lana Bragina (Junior Art Director)

Go to profile