Nike Vintage Vision / Teaser campaign

For the launch of the new Nike Vintage Vision eyewear collection an image campaign was developed. Following the motto “quoting not copying”, the result is a retro photo series which contemporarily interprets the 70’s lifestyle. As an invitation for the trade fair “MIDO”, 7’’ vinyl records were sent out in a proper styled packaging. The records hold the campaign’s specially produced songs, which transport the 70s lifestyle to the present. The enclosed booklet introduces the campaign’s visual world. To not reveal too much, all portraits were taken against the sun with a strong overexposure. Hence, the frames can only be guessed.