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SLS AMG / Sports car online campaign


Discipline: Communication

Discipline: Communication

The market launch of the SLS AMG was the birth of an exceptional sports car. Its 571 PS speak for themselves. But how can such a performance be brought to life online? An interactive approach with 3D video sequence and powerful engine sound was not enough for us – we also wanted to distinguish the SLS AMG from his competitors and to introduce him as the new “top dog”. Thus, only very little of the dream car is seen in the actual banner, and that is why the SLS AMG feeling becomes overly apparent!

Client / Manufacturer

Daimler AG

Daimler AG
Berlin, Germany

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Digitas Pixelpark

Elephant Seven / Pixelpark
Hamburg, Germany

Kai Becker (Creative Director) Oliver Baus (Art Director) Lana Bragina (Junior AD) Matthias Weiß (Screendesigner) Oleg Friesen (Motiondesigner)

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