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Online-Kam. SLS AMG / Interactive online test drive

Online-Kam. SLS AMG

Discipline: Communication

Discipline: Communication

In order to create the indescribable driving experience with the new Mercedes-Benz SLS AMG online, we invite the users to an interactive test drive. By activating a digital accelerator, they can control the exceptional sports car in rapid video sequences. Powerful engine sounds soon make the user forget that these are banners and not racing tracks. And in the special PageMorph™ format the SLS AMG literally races through the Internet.

Client / Manufacturer

Daimler AG

Daimler AG
Berlin, Germany

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Digitas Pixelpark

Elephant Seven / Pixelpark
Hamburg, Germany

Kai Becker (Creative Director) Oliver Baus (Art Director) Lana Bragina (Junior AD) Matthias Weiß (Screendesigner) Oleg Friesen (Motiondesigner)

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