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In the French market the Kuoni brand stands for exclusive, individual and top quality travel. Now a catalog system was developed for the most elite customer segment aiming to communicate highest quality at all levels. The 3 cm catalog thickness alone conveys the impression of a book rather than that of a simple travel brochure. An unconventional visual language and typography, exclusive print-finishing of the cover, high paper quality with natural, matt surface, an unusual format and elaborate photo retouching all combine to blend the single elements into an exclusive product.
Voyages Kuoni S. A.
Saint Ouen Cedex, France
Stephan Beißer, Roman Schellmoser, Julia Hörbrand, Anna Döppl, Jochen Helfert, Selina Bauer, André Pommé, Lucia Götz, Talita Santos