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This is an easy-to-use, intuitive UI that enables the user to download and enjoy various applications on a television set, such as YouTube, VOD, games, and SNS (Facebook, Twitter). It showcases a simple GUI to accommodate icons
of various designs and a simple, grid-type layout. The user is provided with a personalized UI that enables him/her to choose and arrange only desired applications. A wide array of applications can be easily enjoyed with others
using a remote control. It is the world's first Internet DTV, allowing the user to download new applications from Samsung Apps, an application store in the form of an open market.
SAMSUNG Electronics
Suwon-City, South Korea
Lee Jeongyeon, Kwon Heuijin, Whang Wooseok, Jeong Seonghoon, Lee Sanghee