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Monument Contents / Show booth

Monument Contents
Monument Contents

Discipline: Communication

Discipline: Communication

SAMSUNG’s exhibition booths wowed the world with a spectacular visualization performance, adopting a storytelling technique to communicate the theme of the birth, growth and evolution of new LED TVs. Among the eight petal-shaped pillars (one pillar: 16 TVs, total: 128 TVs), four pillars were connected as a super-wide screen. Mirrors on the ceiling made the video contents look larger than life, creating an immersive viewing experience. With carefully planned synching of video, lighting and the SAMSUNG Mnemonic sound through a multi-channel sound system, the visitors’ five senses were stimulated, resulting in a mesmerizing product and brand experience.

Client / Manufacturer

Samsung

SAMSUNG Electronics
Suwon-City, South Korea

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Design

Samsung

SAMSUNG Electronics
Suwon-City, South Korea

Jooyeon Lee, Jongwook Choi, Exhibition Marketing group Global Marketing Operations

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