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Avantgarde Acoustic is the worlds most significant manufacturer of horn loudspeakers. The goal of the design assignment given by the client was to develop a new long-term creative guideline that conveys the brands unique difference in an unerring way. The resulting guideline Purity meets Performance represents just that. It doesnt describe the effect of the speaker itself, but rather the history of origin of Avantgarde Acoustic. The brand experience is illustrated in a textual and graphical way through intersection, formed by the brands unique purity and performance. An emotional fusing with a highly rational core.
Frank Rösner, Georgios Simoudis