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Straumanns annual report considers how familiar scenarios might have changed completely if the dental circumstances had been different. It is entitled A different story and recounts well-known fairy-tales: What if Hansel and Gretel had lost their teeth before their fateful encounter with the witch?, What if the wicked wolf had been toothless?
What, if... is a question fundamental to good business practice and is one that the manufacturer of dental implants asks and addresses relentlessly, which is why the companys story is indeed different.