Straumann AG / Annual report 2009

Straumann’s annual report considers how familiar scenarios might have changed completely if the “dental circumstances” had been different. It is entitled “A different story” and recounts well-known fairy-tales: “What if Hansel and Gretel had lost their teeth before their fateful encounter with the witch?”, “What if the wicked wolf had been toothless?”

“What, if...” is a question fundamental to good business practice and is one that the manufacturer of dental implants asks and addresses relentlessly, which is why the company’s story is indeed different.