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Straumann AG / Annual report 2009

Straumann AG

Discipline: Communication

Straumann AG

Discipline: Communication

Straumann’s annual report considers how familiar scenarios might have changed completely if the “dental circumstances” had been different. It is entitled “A different story” and recounts well-known fairy-tales: “What if Hansel and Gretel had lost their teeth before their fateful encounter with the witch?”, “What if the wicked wolf had been toothless?”

“What, if...” is a question fundamental to good business practice and is one that the manufacturer of dental implants asks and addresses relentlessly, which is why the company’s story is indeed different.

Client / Manufacturer


Straumann AG
Basel, Switzerland

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Eclat AG
Erlenbach ZH, Switzerland

Helm Pfohl (AD), Denise Dill (D), Conny Stehli (D), Philipp Rohner (Foto), Christian Hänggi (Text), Karin Naegeli (PM)

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