Straumann AG
Straumann AG
Straumann AG
Straumann AG
2010

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Straumann AG

Annual report 2009

Straumann AG

Straumann’s annual report considers how familiar scenarios might have changed completely if the “dental circumstances” had been different. It is entitled “A different story” and recounts well-known fairy-tales: “What if Hansel and Gretel had lost their teeth before their fateful encounter with the witch?”, “What if the wicked wolf had been toothless?” “What, if...” is a question fundamental to good business practice and is one that the manufacturer of dental implants asks and addresses relentlessly, which is why the company’s story is indeed different.

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