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A new drug is about to be presented but its name and contents have to remain secret. A cell is the heart of a new therapy accordingly this element is going to be the centre of the communication strategy and represents the central point of the room. A black box with mysterious insights in a shapeless, white, organic formed space. The only exhibit is a golden, shining, abstract sphere which is floating in space and stands for the cell. For an exhibition stand its rather closed but it stands out due to an abstract use of forms. All as a quotation of archaic architecture.
Heye DDB Health GmbH
Lang Hugger Rampp GmbH
Florian Hugger, Thomas Rampp, Nina Hürlimann, Annette Heinz