Sign up for
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
A new generation of TV sets the LED TV is the theme of the Samsung trade-fair appearance at IFA 2009. It starts with a gigantic staging at the entrance portal. The visitor enters a space formed by a semi-circle of eight leaves rising high into the hall, each set with LED TVs and a geometry of reflecting surfaces, flaunting light shows and audio-visual displays. The walk-in kaleidoscope transforms into an impressive, multimedia cathedral, a landmark to be seen from far and wide, a breathtaking beacon bearing the Samsung brand.
Schwalbach am Taunus, Germany
Schmidhuber + Partner