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A new generation of TV sets the LED TV is the theme of the Samsung trade-fair appearance at IFA 2009. It starts with a gigantic staging at the entrance portal. The visitor enters a space formed by a semi-circle of eight leaves rising high into the hall, each set with LED TVs and a geometry of reflecting surfaces, flaunting light shows and audio-visual displays. The walk-in kaleidoscope transforms into an impressive, multimedia cathedral, a landmark to be seen from far and wide, a breathtaking beacon bearing the Samsung brand.
Schwalbach am Taunus, Germany
Schmidhuber + Partner