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bucher-reisen.de / Website rebrush


Discipline: Communication

Discipline: Communication

The relaunch of “bucher-reisen.de” focuses on simplified navigation with an improved usability. Attention grabbing teasers in a high-quality discount style give direct access to the booking engine. An overall booking tool bundles all Bucher travel offers, including “GoBucher” and “BucherClassic”. The new search function with tab navigation is structured in a transparent way. Additionally, specific search filters speed up the search result. Useful tools such as the holiday calendar make it easier to plan the vacation. Thanks to new Web 2.0 functions users can upload their holiday photos, rate hotels and share their vacation experiences.

Client / Manufacturer

Thomas Cook AG

Thomas Cook AG
Oberursel, Germany



denkwerk GmbH
Köln, Germany

Sandra Griffel (Creative Director) Uwe Thiel (Art Director)

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