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BMW TV / iPhone application


Discipline: Communication

Discipline: Communication

Enjoy BMW TV on the move as well – this is exactly what this application offers. The BMW TV application provides a universal, multimedia brand experience that seizes the interest of its users and converts it into an entertaining TV experience on the iPhone and the iPod Touch. Thanks to convenient user-friendly prompts and a clear high-quality look and feel, it only takes a few moves to bring the user to the requested video contribution. The video wall with filter function allows the sorting in accordance with interest specific criteria. Furthermore: favorite ads can be stored as a bookmark and recommended via social networks and email.

Client / Manufacturer

BMW Group

BMW Group
München, Germany

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denkwerk GmbH
Köln, Germany

Jochen Schlaier (Creative Director) Julia Bange (Designer)

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