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voestalpine World of Steel of the Austrian steel corporation voestalpine is a brand museum with an exhibition plot leading from the experience of steel to knowledge about its processing up to the voestalpine group. The experience is enjoyed in a crucible, in which 80 chrome-plated steel spheres, having a diameter of up to 2.5 m, are arranged according to the molecular structure of iron, enveloped by a 700 m² LED mantle. In the tower section of the building, the emphasis is on knowledge: a vertical conveyor belt runs through the different levels, transporting steel exhibits that illustrate the value creation chain of the material.
voestalpine AG
Linz, Austria
KMS TEAM GmbH
München, Germany
Michael Keller (Managing Partner, Kreation),
Armin Schlamp (Managing Director, Beratung)
Marc Ziegler, Birgit Rose Vogel (Team Manager Design)
Susana Frau, Moritz Pongratz (Designer),
Christine Schauer, Katrin Schiese (Projektmanager), Wahan Mechitarian (Technik), Rudi Hennies (Technik), Wilfried Kresiment (Licht)
jangled nerves
Stuttgart, Germany
Prof. Thomas Hundt (Creative Director)