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Kleingedrucktes / Used car program "Junge Sterne"


Discipline: Communication

Discipline: Communication

Seekers of used cars on the Internet look at well-known websites first. That is why we have chosen that exact location to convey our message. Initially the website visitor will not see an advertisement. Only after a JavaScript command minimizes the site illustration, a banner will appear with the explanation: “Not all offers on this used-car website are genuine. If you are not a keen FINE PRINT reader, you will be better off relying on ‘Junge Sterne’ from Mercedes-Benz.”

Client / Manufacturer

Daimler AG

Mercedes-Benz Vertrieb Deutschland
Berlin, Germany

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Digitas Pixelpark

Elephant Seven / Pixelpark
Hamburg, Germany

Kai Becker (Creative Director) Till Hinrichs (Art Director)

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