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Leica M / Product catalogue

Leica M

Discipline: Communication

Leica M

Discipline: Communication

Since the 1920s the M-series has represented the soul of Leica, and every new M sparks intense anticipation. With the “M9”, the stakes were even higher: it would either answer the Leica fan’s prayers or confirm that Leica had truly missed the digital-photography boat. To demonstrate how the “M9’s” performance sets new benchmarks without losing any of its ancestors’ authenticity, we reduced the design down to a stage for the (much more important) photographic story: a classic M-style assignment documenting a day in the life of an amateur boxer in Havana, where boxing remains pure, simple, non-commercial and even noble. Values that Leica lives by, too.

Client / Manufacturer

Leica Camera

Leica Camera AG
Wetzlar, Germany

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argonauten G2 GmbH

argonauten G2 GmbH
– a member of Grey | G2 Group
Berlin, Germany

Felix Duerichen, Anita Stoll (CD), Sabine Brinkmann (AD), Sabine Weber (Copy), Maik Hofmann, Silvana Meyer (Account), Maik Scharfscheer (FFM) (Fotograf)