adidas Originals, Bread & Butter / Trade-fair design

At the winter premiere of Bread & Butter in Berlin, the adidas Originals stand design was behind a fence made from white plastic tubes and gave visitors their first impressions of the collection from the trendsetter with the three stripes. With an inviting stand design, adidas mocked the VIP feeling with unrivalled nonchalance. A four-sided gallery created a catwalk atmosphere with mannequins in different poses. It also divided the stand into an outside presentation area and a lounge area for talks. The white surface of the stand was broken up by a sympathetic graphic and lighting design.