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BMW auf der IAA 2009 / Trade-fair appearance

BMW auf der IAA 2009
BMW auf der IAA 2009

Discipline: Interior Architecture

Discipline: Interior Architecture

BMW at the Frankfurt Motor Show 2009:
The task: concept design and implementation of the BMW stand.
The target: make the press and the general public experience efficiency and dynamics as well as responsibility and emotions by impressive product and brand presentations.
The image: the agile white BMW EfficientDynamics fleet driving on the 280 m long track, the banked curve represents dynamics, the fuel consumption efficiency across all model series.
Joy is BMW.

Client / Manufacturer

BMW Group

BMW AG
München, Germany

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Design

Blue Scope Communications GmbH

Blue Scope Communications GmbH
Berlin, Germany

Christoph Schmuck, Andreas Stephan, Catharina Zintl, Jörg Zeppezauer, Christine Weiner, Gregor Siber, Andreas Riemer, Raphaela Meis, Jens Flintrop

Design

gate.11 GmbH

gate.11 GmbH
Filmdesign
München, Germany

Christian Künstler, Conni Krause, Arnd Buss von Kuk

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