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BMW at the Frankfurt Motor Show 2009:
The task: concept design and implementation of the BMW stand.
The target: make the press and the general public experience efficiency and dynamics as well as responsibility and emotions by impressive product and brand presentations.
The image: the agile white BMW EfficientDynamics fleet driving on the 280 m long track, the banked curve represents dynamics, the fuel consumption efficiency across all model series.
Joy is BMW.
Blue Scope Communications GmbH
Christoph Schmuck, Andreas Stephan, Catharina Zintl, Jörg Zeppezauer, Christine Weiner, Gregor Siber, Andreas Riemer, Raphaela Meis, Jens Flintrop
Christian Künstler, Conni Krause, Arnd Buss von Kuk