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VW Phaeton Center / Showroom concept

VW Phaeton Center
VW Phaeton Center

Discipline: Interior Architecture

VW Phaeton Center

Discipline: Interior Architecture

The showroom concept not only conveys in its formal design the Volkswagen brand values, but also describes an image of one of the most luxury cars: the Phaeton. Located in prominent inner-city locations the “Phaeton Center” is breaking new ground for an exclusive premium segment showroom. The design successfully supports the product and brand experience. It is a representation of lifestyle, an attitude, a commitment to a modern functional design and a premium feeling on different levels. The showroom design stays for more than just experiencing the car – the customers experience the world that creates and surrounds it.

Client / Manufacturer


Volkswagen Group China
Beijing, China

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MetaDesign GmbH
Berlin, Germany

Uli Mayer-Johanssen, Rupali Steinmeyer, Martin Steinacker, Christian Titze, Linda Stannieder, Chien-Tung Chen

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