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Through its Virtual Design Studio (VDS) PLAYFRAME, Grosse 8 and active online have created an entirely new kind of décor presentation for EGGER, one of the leading manufacturers of wood based panels in Europe. The unusual multi projector visualization at this years ZOW fair triggered great enthusiasm, not just among kitchen furniture manufacturers: all optional décors were represented, accurate to the last detail, by projection on two units of neutral grey carcass furniture, thus making it possible to evaluate them in a genuine room situation. The interactive navigation passes over a touch screen.
FRITZ EGGER GmbH & Co. OG
St. Johann, Tirol, Austria
Vicky Tiegelkamp (Konzeption) Romy Korndörfer (Art Direction, Projektleitung) Nadine Thieme (Design Interface)
Thommes und Müller GbR
Stephan Müller (Konzeption) Jens Weber (Programmierung)
active online GmbH
Fabian de León (Umsetzung, Programmierung)