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The legendary door handles and fittings from FSB have for decades stood for outstanding brand communication. The Berlin-based agency Schindler Parent Identity has now developed a campaign that picks up on this tradition. Its visuals raise the great variety of product styles, materials and finishes and FSBs highly developed architectural and commercial building expertise to spectacular proportions, placing them on a par with evolutionary achievements. The campaign introduces the slogan FSB. Its in your hands., a statement that not only reflects FSBs core competency but also addresses the companys target groups directly.
FSB Franz Schneider Brakel GmbH + Co.
Schindler, Parent & Cie. Identity GmbH
Anne Kohlermann, Creative Direction, Art Direction Cornelius Mangold, Art Direction, Text, Strategie Sarah Illenberger, Styling Attila Hartwig, Fotos