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The legendary door handles and fittings from FSB have for decades stood for outstanding brand communication. The Berlin-based agency Schindler Parent Identity has now developed a campaign that picks up on this tradition. Its visuals raise the great variety of product styles, materials and finishes and FSB´s highly developed architectural and commercial building expertise to spectacular proportions, placing them on a par with evolutionary achievements. The campaign introduces the slogan "FSB. It´s in your hands.", a statement that not only reflects FSB´s core competency but also addresses the company´s target groups directly.
FSB Franz Schneider Brakel GmbH + Co.
Schindler, Parent & Cie. Identity GmbH
Anne Kohlermann, Creative Direction, Art Direction Cornelius Mangold, Art Direction, Text, Strategie Sarah Illenberger, Styling Attila Hartwig, Fotos