Evolution / Campaign

The legendary door handles and fittings from FSB have for decades stood for outstanding brand communication. The Berlin-based agency Schindler Parent Identity has now developed a campaign that picks up on this tradition. Its visuals raise the great variety of product styles, materials and finishes and FSB’s highly developed architectural and commercial building expertise to spectacular proportions, placing them on a par with evolutionary achievements. The campaign introduces the slogan “FSB. It’s in your hands.”, a statement that not only reflects FSB’s core competency but also addresses the company’s target groups directly.