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Evolution / Campaign


Discipline: Communication

Discipline: Communication

The legendary door handles and fittings from FSB have for decades stood for outstanding brand communication. The Berlin-based agency Schindler Parent Identity has now developed a campaign that picks up on this tradition. Its visuals raise the great variety of product styles, materials and finishes and FSB´s highly developed architectural and commercial building expertise to spectacular proportions, placing them on a par with evolutionary achievements. The campaign introduces the slogan "FSB. It´s in your hands.", a statement that not only reflects FSB´s core competency but also addresses the company´s target groups directly.

Client / Manufacturer

FSB Franz Schneider Brakel

FSB Franz Schneider Brakel GmbH + Co.
Brakel, Germany

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Schindler Parent GmbH

Schindler, Parent & Cie. Identity GmbH
Berlin, Germany

Anne Kohlermann, Creative Direction, Art Direction Cornelius Mangold, Art Direction, Text, Strategie Sarah Illenberger, Styling Attila Hartwig, Fotos

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