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The YUMMY Organic Rice Series: YUMMY is drawn, shown to be living in a rice field in a natural, leisurely and childlike way. YUMMY removes the worms from the spikes of rice. Ducks are shown living in the fields peacefully, in a pure and clean environment. The whole design style implies organic cultivation where ducks can live peacefully and harmoniously in the rice field. The illustration expresses the childlike fun and cultural meaning. On the side of the package there is a detailed explanation of the characteristics of organic rice, and the farmers share their experiences of what they have learned in planting the organic rice.
Yeong Jin Furniture Factory Corp., Ltd.
Taichung County, Taiwan
Creative-E Design Studio.
Chienkuo Technology University
Wen Chun Fong