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Larger than Life / Event marketing

Larger than Life
Larger than Life

Discipline: Interior Architecture

Discipline: Interior Architecture

Many companies claim to set the standards. Rodenstock’s goal was to actually prove all this. The event concept therefore focused on one impressive and fascinating object, based on a very simple idea. Rodenstock’s product, something its customers work with every day. Just a little bit bigger, 100 times bigger actually. A mighty sculpture as the backbone of the event, more than 40 feet wide, 12 feet high, and with two 46 feet long earpieces. The glasses were not only eye-catching but extremely functional, serving as decoration, projection screen, room partition and auditorium. This object dominated every location.

Client / Manufacturer


Rodenstock GmbH
München, Germany

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München, Germany

Tobias Wannieck, Matthias Kindler, Andreas Horbelt, Roger Katholing, Michael Schulenberg, Georg Veit, Jens Lueg