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PenguinCube is a graphic design studio based in Beirut, Lebanon. As part of our tradition, we invest time and effort to develop a PI (Promotional item) every year. In 2009 / 10, our PI series went digital. After three consecutive calenders, we decided to shake things up. The result was a year-long-animation in a box. The animation is viewable by pushing on the red button. Every 12 hours a frame gets unlocked, and so, day after day, the animation gets longer until it is finally viewable from start to finish 365 days after it is first operated. We have mailed out 2,000 units to our clients, suppliers and friends.