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The communicative target of the relaunch was to create a contemporary and distinct interaction with the user, while at the same time communicating the company's image as a leading architecture firm. The characteristic feature is the central large-sized image area, where images can be scrolled playfully via mouse over function. By doing so the user receives within minimum time maximum visual information about the projects. The navigation of the content and textual information is simple, reduced and logical and is in its rationality a counterpoint to the visual level.
HPP Hentrich-Petschnigg & Partner
GmbH + Co. KG
Düsseldorf, Germany
Lutz Menze Design
Büro für visuelle Kommunikation
Wuppertal, Germany
HPP Hentrich-Petschnigg & Partner
GmbH + Co. KG
Düsseldorf, Germany
ip plus GmbH & Co. KG
Düsseldorf, Germany
Thomas Kaiser