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Modern Spirits / Book

Modern Spirits
Modern Spirits

Discipline: Communication

Discipline: Communication

The project MODERN SPIRITS presents renowned personalities from various spheres of life that have one thing in common: They quit their usual habits to create something new. These people are curious, they are looking for creative space, dare to take risks and set new standards. They are inventors and pioneers, experts and masters in their fields, consequently making their way. In a remarkable book edition entitled “When was the last time you experienced something for the first time?” some of the most creative personalities of our time talk about their live, their passion and their inspiration.

Client / Manufacturer

BMW Group

BMW AG, München
München, Germany

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advanced communication and design
München, Germany

Pat Kalt (Creative Direction), Andrea Mönch, Katharina von Hellberg (Art Direction), Sabine Müller, Ekkehart Baumgartner (Editors)