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US Mobile Experience / Communication design

US Mobile Experience
US Mobile Experience

Discipline: Communication

Discipline: Communication

Mustang UX is a mobile user experience concept that is designed to find SAMSUNG Mobile’s unique way to let US users contribute in redefining the “US way of interaction”. Mustang UX offers seamless integration of mobile services and contents, intuitively and straight-forward. It has three main target user groups:
“Productivity”, “Infomedia” and “Interactive”.
- Productivity: quickly filter through a daily onslaught of information to make sure they are focused on what's important.
- Interactive: this user group always wants to be connected and know what's happening NOW.

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics
Seocho-Ku, Seoul, South Korea

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Samsung Electronics

SAMSUNG Design America
Rancho Dominguez, CA, United States

Seunghun Yoo (PhD) Zach Park, Jaewon Kang, Jesse Alvarez, Gynny Planchart, Sangho Lee, J. H. Jo, M. Y. Kim, B. C. Hwang, S. S. Lee, Donghoon Chang

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