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To women, high heels are like magic in that they give women confidence. And the act of buying high heels involves boasting to others: "Hey everybody, I bought new shoes." Unlike other square-shaped corrugated boxes, people can easily see the shoes inside. The seller sells shoes by placing them in BRING-BLING and the buyer takes BRING-BLING. The buyer who takes BRING-BLING, with shoes inside it, indirectly advertises the shoes of the seller and also boasts that he/she bought the shoes. Rather than throwing the box away, the buyer can leave the shoes in the package and store it on the wall. BRING-BLING will bring you a sense of 'bling bling'.
Hongik University
Industrial Design
Seoul, South Korea
LEE DON TAE
Yoo Kyung Min
Seoul, South Korea
YOO KYUNG MIN