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baseaid / basic band aid packaging


Small packages of plasterstrips to be sold in pharmacies or cosmetic shops. It was designed as an example of how to communicate a brand by focussing on symbols rather then a classic logotype. The consumer will recognice the product by the the band aid bubble in the center because the brand name is not a main focus.The packaging is reduced to few and simple elements. The main target is female. Like busy women looking for something to cover small wound of themselves or their family that is uncomlicated an comes in an appealing packaging. The use of pastell colours communicates softness. (10x7x1,7cm)


Instituto Europeo di Design

Instituto Europeo di Design
Graphic Design
Mailand, Italy

Maria Gallo. (Die Arbeit entstand im Auslandssemester 2008/2009 am Instituto Europeo di Design)


HAWK Hildesheim (Studentin)

HAWK Hildesheim (Studentin)
Hildesheim, Germany