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The Identity Design Box is the first brand development tool. It accompanies the development-team during the whole workflow and provides tips, informations and directly applicable tasks that are described in detailed steps. The entire process is recorded on more than 300 DinA5 index cards, which are clearly divided by their shape and cutted to make the stored solutions behind the index card visible. The whole content of the box was structured and formulated by me after an analysis of existing brand development processes and interviews with professional brand developers. Box: 23 x 23 x 18 cm aluminium / Paper: curious touch / Print: serigraphy
Prof. Michele Baviera, Prof. Jo Wickert