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RollOn picks out as a central theme the primary elements of the printing process paper, ink and roller in a special way, while he makes them quite directly for focus of his formal aesthetics.
The shape of the housing represents the semantic symbiosis between roller and paper and is felt to the movement of a sheet, which winds itselt during printing elegantly controlled around rollers.
Because the paper runs of a paper role, it can be printed beside the standard paper-size formats also far longer or shorter. It is automatically cut off after the end of the print order.
Prof. Frank Zebner