Kleiderkantine / shop concept

We develop a shop concept for the young fashion label “Kleiderkantine” (fashion canteen). The collection plays with the topic food and shows it in its cuts, colours, and patterns.
The design joins the coolness, simplicity, and sociability of the canteen with the cosiness, tidiness, and vitality of the kitchen at home.
We treat the clothes as ingredients. Packings and nostalgic kitchen objects are included abstractly in the design and create a contrast to the clear, simple, white shapes.
A possible implementation of our modular concept is shown exemplarily.