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Fruit can speak / Translator by fruit power

Fruit can speak

Have you ever feel lost in translation when move to another country, like in that famous movie? I do; How missing translation shapes our shopping behaviors? Wrong buying, Waste buying, limited buying and annoying buying.
In this entry, I call for a conceptual product work for translating in supermarkets. However, to avoid the outcome that a new product surly brings forth new energy and finance pressure, this translator resorts to a common but surprising energy-Fruit Power, which can be easily generated from an acid lemon by one copper end and a zinc end.
This form of energy is also elaborately chosen to help supermarket with over-dated fruit.



Gothenburg, Sweden

Kristina Sahlqvist



Gothenburg, Sweden