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The product is designed to solve the problem that people have trouble in finding the right wire and plug. User usually touches and pulls the wire to make sure whether the wire he holds is the one he looking for.
When user touches the plug or wire, the wire will shine. So user can find the opposite side or the wire he wants immediately through the shining wire.
It save the time for users to put wires in order and search for the wire they want behind servers or computers.