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Design einer Ikone / Strategic Concept Audi TT

Design einer Ikone
Design einer Ikone

Strategic concept for the Audi TT in the year 2027. Taking into account the trends and needs of future societies, the concept combines sustainability and Audi brand values: progressive, sporting and premium. The future Audi customer will no longer buy a car, but will purchase mobility. Therefore the main structure of the car can be refurbished and resold. Propelled by an innovative ‘Power-Box' system, which uses different kinds of generator or storage battery, users will no longer need to depend on a single source of energy. The silhouette of the TT is conserved, while the vehicle's proportions are interpreted in a new geometrical shape.


Fachhochschule München

Fachhochschule München
Industrial Design
München, Germany

Prof. Dr. Othmar Wickenheiser



Bad Abbach, Germany