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Strategic concept for the Audi TT in the year 2027. Taking into account the trends and needs of future societies, the concept combines sustainability and Audi brand values: progressive, sporting and premium. The future Audi customer will no longer buy a car, but will purchase mobility. Therefore the main structure of the car can be refurbished and resold. Propelled by an innovative Power-Box' system, which uses different kinds of generator or storage battery, users will no longer need to depend on a single source of energy. The silhouette of the TT is conserved, while the vehicle's proportions are interpreted in a new geometrical shape.
Prof. Dr. Othmar Wickenheiser
Bad Abbach, Germany