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In some third world countries, they are lack of elements that we consider as basic things like transportations for more convenient life. But they do not have enough financial background. In terms of buying car, advertisement is the best way to purchase and maintain those things. Their symbols or ads are attached on cars body. As a view of companies, the third world is not attractive market, because they have no capability for buying their goods. But the more the third world grows up, the more it comes to them as an attractive market. Supported by many donators and supporters, this car is low cost supplied and helps their lives affluently.
Seoul National University of Technology
Industrial Design
SEOUL, South Korea
Professor, Seok-woo, Han
(Seoul National University of Technology, Seoul, Korea)
Hansw@snut.ac.kr
Professor, Young-mok, Park
(Seoul National University, Seoul, Korea)
Parkym@snu.ac.kr
Seoul National University of Technology
Industrial Design
SEOUL, South Korea
Mr. Ho-young, Joo
(Seoul National University of Technology, Seoul, Korea)
Mr. Wen-Hua, Pei
(Seoul National University, Seoul, Korea)