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"Caring yourself and others." There are lots of lonely souls living in the close city. Caring starts from satisfied mind, speaking out your unhappiness, sharing your pleasure ,giving cheerful surprises to each other. "BLA‧ed" helps you record your "voice and mind" and share that with somebody else in the city who also owns "BLA‧ed". You don't know each other, but you could warm each other with cheerful surprises and unpredictable touch.