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Advertisement Handle / Subway handle

Advertisement Handle
Advertisement Handle

The currently advanced tactile design gives users a new experience.The mark on the face is temporarily left for 30min. By using this, I decided the handle of subway as the object of the advertisement. While users hold the handle, sensor is detected and fine particles form logo and it is slightly embossed. Therefore, you can feel it like inscribing in your body emotionally not just looking at it. When unhanding, it returns to original and when users hold it another logo appears. This is a marketing strategy, and it is the object advertisement delivering the advertising effects larger and simpler than 15-second advertising.

University

Sangmyung university

Sangmyung university
Seoul, South Korea

Prof. Seo Dong-keun

Design

Sangmyung university

Sangmyung university
Seoul, South Korea