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The design of "i-Wheel" is based on the afterimage phenomenon that people can have a short memory of images which appear very short time ago. There are 3 LED lights on the spoke of the wheel. When the car is driving, the LED lights will flash on a specific rate, which create a round screen, then words or images will show on the "screen" .This is an interesting way to express ideas. Maybe people would like to interactive with others on cars in the future.
Jia Pengxiang ,Qin Duyin,Zhang Yu,Wang Qi