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Concept of a modular corporate design for the globally acting hospitality network »couchsurfing«. Based on a webapplication, itŽs possible for selected members (»ambassadors«), to generate several printed matters to communicate the idea of the service and to inform potentially interested people. For generating the graphics, e.g. on the posters, the system uses the inputs of the ambassadors, and information in the database of the community, to generate a unique design for every purpose. By designing and producing only material when needed, the concept is sustainable and flexible as well.
HfG Schwäbisch Gmünd
Schwäbisch Gmünd, Germany
Prof. Jürgen Hoffmann, Prof. Ralf Dringenberg
Till Köhler, Till Tibi