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flaek / flaek footwear


Corporate Identity of the sneaker brand flaek

Own brand in three months – this was the aspiration of the media design bachelor thesis from Sven Matschinsky and Oliver Baumgart. They developed naming, corporate identity, corporate design, product design as well as a social media campaign for the meanwhile real project flaek footwear. Two prototypes of the trainers "kaalen hi" were handcrafted by a german shoemaker. In addition, the thesis contains the design and production of a package design, business documents, info-folder, a series of posters, website and weblog.


DHBW Ravensburg

DHBW Ravensburg
Ravensburg, Germany

Klaus Birk



Oldenburg, Germany

Sven Matschinsky Oliver Baumgart