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Corporate Identity of the sneaker brand flaek
Own brand in three months this was the aspiration of the media design bachelor thesis from Sven Matschinsky and Oliver Baumgart. They developed naming, corporate identity, corporate design, product design as well as a social media campaign for the meanwhile real project flaek footwear. Two prototypes of the trainers "kaalen hi" were handcrafted by a german shoemaker. In addition, the thesis contains the design and production of a package design, business documents, info-folder, a series of posters, website and weblog.
Sven Matschinsky Oliver Baumgart