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The purpose of this packaging design is to help cheese lover to enjoy the cheddar quicker and neater. Cheddar usually was rotten easily when touch by user wet and messy hands. The solution for this problem is to design a structural container on its own pack. Moreover, there is a cutter which is hided in the pack so user can have grate cheese just by moving the holder back and forward without moving out all the cheddar body.
Central Saint Martins College
Industrial Design
London, United Kingdom
Ben Hughes, Mike Woods
Central Saint Martins
of Art and Design
London, United Kingdom