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July delight / processing food packaging

July delight
July delight

Flavors from the gourd evoke old cultures, recounting the dying-out glory of farming.
Wax Gourd is a Taiwan authentic traditional beverage, but due to the challenging traditional processing technique and its low price made wax gourd gradually lose its market.
Through a Brand renewal, visual image and packaging design, we want the consumers of this generation to understand, accept and reinterpret the outstanding skills passed down from previous generation to carry on this authentic local flavor. We hope through the element of culture adding value to the local features.


Ming Chuan University

Ming Chuan University
Taoyuan, Taiwan

Ching-Chih Liao, Ching-Jung Fang


Ming Chuan University

Ming Chuan University
Taoyuan, Taiwan

Shu-Ching Chu, Yun-Ju Wang, DJIMANTORO WIDJOJO