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Since the World Crisis, the fashion industry was also affected. My solution is fashion retail during the day and hotel at night.
The shop transforms into a 'Temporary hotel' at night after the shop has closed.
Next morning the clients would check-out before 9:30. Then for 30 minutes the space will be transformed back into a store.
It is a temporary shop during periods such as "Fashion week in Milan" which is targeted to people from the fashion industry.
This would help the brand to create new ways of communication, and at the same time helping them in these difficult times
Space and Furniture for future concept