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Molecular Food / Advertisements/Citylights

Molecular Food
Molecular Food

The concept of Molecular Gastronomy has been the most influential trend in haute cuisine over the last fifteen years. Inspired by findings in modern science this avant-garde cuisine alters texture and appearance of individual products. The purpose of this campaign is to attract attention to the fictional 65°restaurant that utilizes the potential of Molecular Gastronomy to weave amazing new creations indulging the customer's senses. The campaign follows the idea of Molecular Gastronomy. The innovative cuisine is promoted combining the concept of irritation and an unusual visual language.

University

Thorsten kleine Holthaus

Thorsten kleine Holthaus
Dortmund, Germany

Prof. Susanne Brügger

Design

Fachhochschule Dortmund

Fachhochschule Dortmund
Dortmund, Germany

Thorsten kleine Holthaus foodstyling: René Bastian Stein