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AD sleeve / Cooperation project

AD sleeve
AD sleeve

We are presenting a concept design using a take-out cup for enjoying coffee outdoors and a cooperation between coffee and clothing brands. As two examples, we chose
'STARBUCKS'and 'UNIQLO. 'Three models on the paper cup are wearing nothing but underwear, and three clothes are printed on the sleeve. Fit the cup in the sleeve, and the models will put on clothes. And they can wear other two if the sleeve rotates. Through this approach, the coffee brand can offer consumers something fun to play with and achieve differentiality over competitors.
Also, the clothing brand can promote its new products.

University

Hongik University

Hongik University
Seoul, South Korea

Don Tae Lee

Design

Hongik University

Hongik University
Seoul, South Korea