Less is more / toothpaste

When people brush their teeth every morning/evening, they are often too sleepy to care how much toothpaste would it be appropriate. They just squeeze as much as possible to cover the entire brush head. In fact, only half of it would be sufficient. In addition, many people have bumped into the situation that the toothpaste they just squeezed, falls off the toothbrush . In the design of “Less Is More”, we’ve re-designed the form and size of toothpaste outlet. The change from “round” to “square” might seem simple, but the benefits of economy and convenience it brings, is enormous.